Bakersfield Billboards Teach 'Ebonics' With Ugly

Rick Dean

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http://www.nationalvanguard.org/story.php?id=2912

chirpin.jpg


Non-White applications for White-created technology; marketers will sell to anyone with money.

by April Gaede

In Bakersfield, California, some Blacks are complaining about a new Nextel cell telephone ad that targets young Black males in their own language.

Billboards with the slogans "Straight chirpin'," and "Booty chirp," with the question "Where you at?" as a unifying corporate theme,
have appeared all over the city.

The ugly, leering, bug-eyed, Black male that appears on the billboards -- apparently calling for "booty" on his cell phone -- exemplifies the type of uncivi

liz
d behavior that has caused Black males to lead the world in HIV infection rates. Such behavior patterns are now being foisted on the community
as a whole in 'slick' MTV-style jargon and 'trendy,' fashionable imagery.

"Chirpin'" is apparently a dual reference to the "chirp" ringer feature on some wireless telephones and the 'Ebonics' term "chirp," which means to talk or chat with another (perhaps a coinage that harks back to tribal life or observations of primates in Africa.)

Local Black activists have planned a protest rally in front of one of the billboards tonight. There's no word yet on whether they have disabled the "chirp" features on their phones -- or whether "booty calls" will pre-empt social act
ivism.

The billboards carry the name "Boost Mobile," not Nextel itself, though Boost describes itself as "a lifestyle-based telecommunications division of Nextel Communication
s&qu
ot; focusin
g on the "youth market." Translation: it promotes the non-White styles and language to young Whites, too.

In a related story, Mestizo activists are angered by a billboard they deem "racist."

http://www.nationalvanguar
d.org/images/teaser/cold_latina.jpg

Tecate beer ads (pictured) with the slogan "Finally a cold Latina" have created an uproar in the Mestizo community. Chicano racial activists claim that the billboards make a stereotypical reference to the sexual nature of Mestizo women.

The Marin Institute reports: "The Chicano Studies Department at the University of New Mexico (UNM), Albuquerque is protesting Tecate ads that they deem racist and sexist. Students from a local hig
h school there brought the billboards to UNM's attention, and other sightings have now been reported in California as well. Other groups, including Latinos and Latinas for Health Justice hav
e joined
the protest, and a
ll involved are urging people to call Labatt Breweries USA ...with complaints. The billboards in Albuquerque are already coming down!"
 
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