BET Provides More ?Exposure? for Music Videos

Rick Dean

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5

http://amren.com/news/news04/04/09/blackvideos.html

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NEW YORKGiven all the barely clad women that are booty-shaking, grinding and gyrating on BET during the day, it's hard to believe things could get any wilder after dark.

But as the rap group Whodini once rhymed, the freaks come out at night. And on BET --already criticized for showing videos with a high T&A quotient --the videos become even more graphic during the wee morning hours on BET Uncut.

While outright nudity is blurr
d out, the clips still contain enough sexual content to make R. Kelly blush. There's Ludacris' Booty Poppin' video, featuring close-ups of jiggling posteriors as women take it all off in a strip club. And


in
Nelly's Tip Drill video, women shake so wildl
y that bikini bottoms pop off, and a posse of leering men grab various body parts. Later, the women simulate sex acts with themselves.

Everybody's doing them. I think it's a helluva promotional tool, said Luther Luke Campbell of 2 Live Crew fame, widely considered the godfather of scandalous music videos. "t gives an artist a chance to express themselves a little bit more.

In the hip-hop world, sex has long been part of that expression. Campbell's early '90s videos had bikinied women doing the butt-jiggle when dirty dancing was considered shocking. Tupac Shakur's How Do You Want It video in 1996 featured real porn stars (although they didn't have sex on camera). And these days, everyone from Snoop Dogg to Lil' Jon to G-Unit's Lloy
d Banks are promoting videos that are actually X-rated.

Before, artists were mostly making sexually oriented material for the underground market --providing them to strip clubs, or sellin
g th
em a
s part of
v
ideos or DVDs. Now, they're bringing them directly to television, through places like BET Uncut and the Playboy network. And more outlets are growing for those who want to see more --or less --than a bikini.

"t's almost like the other videos are like foreplay and the uncut videos are the act themselves, says video director Nzingha Stewart, a woman who has directed clips for artists ranging from ODB to Common to Joss Stone.

Another outlet for artists
We all want to see videos uncut, says music producer Jermaine Dupri, who makes a cameo appearance in Nelly's Tip Drill. We hate making clean versions --I do. So 'Uncut,' they don't let us play the lyrics, but they let us do videos however we want to do it, so, it's another outlet for us.

Explicit videos aren't exclusi
ve to rap. There were topless women on Motley Crue's 1987 video Girls, Girls, Girls, which was recently featured on an uncensored rock videos DVD from Inters
cope. Madonna's Erotic
a video
from 19
92 featured the sin
ger completely naked, obscured only by strategically placed black bars. (MTV played it, but only in the early morning hours.)

But the videos on BET's Uncut make Madonna seem as tame as Clay Aiken.

They typically feature full-figured black women dirty dancing at a frenetic pace. Close-ups are reserved not for faces, but for voluptuous posteriors. In Nelly's video, he swipes a credit card between a women's buttocks.

Even Big Boi of OutKast --an avid strip-clubber who had a stripper pole built into his house --has been taken aback by some of the content.

Some of it is getting really distasteful --it's like giving it a bad taste, it's really exploiting women, he says. What they're doing now it's kind of like soft porn. I saw some (stuff) the other day. ... I didn'
t even know they could do that on TV.

The show started in September 2000, and airs Wednesday through Friday a
t 3 a.m. ET.

Stephen Hill, a senior vice presi
dent for BET
, said Uncu
t is for adult eyes only
a disclaimer runs before the naughty videos air. Any kid up at 3 o'clock in the morning, their biggest problem is not BET, he said.

Nothing new to TV
Hill insists that nothing that we run on 'Uncut' is not seen in prime-time television. There is plenty of blurred nudity on regular television today, from CBS' Survivor to MTV, which has even shown naked couples licking whipped cream off each other.

Typically, though, such content is not presented in such a raw fashion.

BET just gets more of a rap for it because critics focus more of their attention on BET, Hill says.

But Stewart complains that uncensored videos promote negative stereotypes.

" don't think there should necessarily be censorship of the images of women, but it's an extremely one-s
ided look at women. There's no other images to counteract it, she says. "
can't tell you the last video I saw where a black woman had a job, and that's real
ly more our expe
rience than blac
k women being strippers.

Mo
re is on the way --the Playboy network started their Buckwild show this year. Hosted by Ken Buckwild Francis, it plays uncensored videos with full nudity in between saucy segments with various hip-hop artists.

There's always a demand to get anything without censorship, says Francis, who also produces his own line of Buckwild videos, sort of like a black Girls Gone Wild. When you put a blur there, you create a demand, because people are nosy by nature.

And the Playboy network plans to start a block of hip-hop programming called H.Y.P.E later this year, as a precursor for a network of the same name (Universal Music Group was reported to be starting its own uncensored music video network, but a spokeswoman called that premature).

"f you're 21 years old
, you're ready to se
e the videos the way they were meant to be, says Tracy Lawrence, President of H.Y.P.E. TV. You don't need to have them edite
d like they are for
outlets where they h
ave teens watching.

Mirroring the l
yrics
Lloyd Banks of G-Unit, fronted by 50 Cent, says uncensored videos allow the artists to make videos that mirror the content of their lyrics, which typically carry a parental advisory.

"f we were to shoot the 'Groupie Love' video, there would have to be an 'Uncut' video. If you're not thinking of sexual acts, there's something wrong with you, says Banks, who's coming out with an interactive porn DVD later this year that allows the viewer to choose what sex acts women do.

Artists have made videos for sexually explicit songs for years. Why are the videos finally catching up?

People want more. The sex is definitely in the music, and sex is in all aspects in the music, says Campbell.

He credits underground videos like his Luke's Fr
eak Fest, a
popular video series featuring nude women, and Snoop Dogg's foray into hosting porn videos with injecting soft porn into videos.
<b
r>Whether we'll ever se
e Britney Spears Uncut
is doubtful. But BET's channel already has fans am
ong the mainstream set.

R&B hitmaker Usher, who counts himself as a viewer, says he might even consider doing one --but only if its tastefully done.

Still, he admits it's a guilty pleasure: You're kind of in the wrong for even watching it.

Then what's crazy about it, after it's off, the inspiration of the day comes on, he says, referring to the BET's block of religious programming, which starts at 4 a.m.

" guess you've got to get 'prayed up' after watching it, he laughed.

â┚¬Ã…¡ÃƒÆ’”�šÃ”š© 2004 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
 
5

I like that gold lame suit the guy on the right has on.

Sometimes, during the commercials of sports games (basketball joneses and football joneses), if I happen to be passing through my relatives' rec rooms, I'll flip to BET, while saying that I want to watch some more black entertainment. The family just watches in sullen silence, though they do get my sports-needling point.
 
5

Originally posted by No 1965 Chain Immigrants@Apr 9 2004, 09:20 AM
I like that gold lame suit the guy on the right has on.

Sometimes, during the commercials of sports games (basketball joneses and football joneses), if I happen to be passing through my relatives' rec rooms, I'll flip to BET, while saying that I want to watch some more black entertainment. The family just watches in sullen silence, though they do get my sports-needling point.
Let them know that Vandal n-ggers are the degenerates that they are! Maybe, they will come to their senses and not watch chimpanzees gallop


ab
ut, pretending that they are heroes, when they are in fact ghetto nigs. Your family should never look up to Vandals; after all, a Vandal or pack of Vandals would hurt, rob or do worse to your family and friends as well as you...if they could! ;)
 
5

If I want to see nekkid niggahs, I'll just look in a National Geographic.

I know some White kids who actually tune into BET for the rap crap. They think everybody likes that garbage. It's going to take me a loooong time to deprogram them.
 
5

deprogramming is not the way to go let them wallow in ingnorant monkey music ,
culture , and lifestyle until they end up the only white boy in a pack of buck gorrilas and get their wigger asses kicked . if they live through it they will want to be back where they belong . the question is do we as a people want them , weak lame wiggers that they are ?. the greatest lessons are learned at high cost and have the greatest impact on the lives of those affected.
:angry:
 
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